Sunday, June 1, 2008

5371a: Design Elements & Principles; Rationale pt2

This is the GPS, Sight-v1 which has now been made digitally, various things have been modified and some are still the same, what has changed are a few things like, the imagery. on the sides and back and the top of the box. the images have been change because due to not finding the right image for the purpose, I compromised. Things that have stayed the same are the colour scheme, mostly black and white, with minimal colour; gimmicks and logo have stayed the same, as well as the information. A serial number has been added under the barcode because it is a widely seen thing on most GPS boxes.

AThe advert has been greatly changed for the same difficulties in finding the right images. Using other stock that I had on hand I used that instead and added a the line “the catwalk was the other way” because the image depicts a model posing for the camera in a street, she looks more for the catwalk so I added the line to give a humorous feel to it and still relate to the idea “..never loose sight of your destination..”

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